It drives me nuts when my wife or kids spend 10 minutes texting or messaging back and fourth about questions or subjects that I believe would take just one or two minutes to clarify and answer if they would only call or do it in person. Theother problem I’m finding is that many of today’s younger kids are having a tough time communicating once out in the real world. Lets just say sustained, confident, coherent conversation is becoming a lost art. I challenge you, the next time you interact with a teenager, try to have a conversation with him or her about a challenging topic or debatable subject. Ask him to explain his views. Push them to go further with their answers. Below are some crazy but interesting facts, we truly are transitioning into a society that is using less and personal, or should I say, traditional forms of communications. (Source: Pew Research; The Atlantic; and Text Request)
According to the Pew Research Center, one in three teens sends over 100 text messages a day. More than half of teens use texting to communicate daily with friends, versus only 33 percent who regularly talk face to face.
Global Texting: In June of 2014, 561 billion text messages were sent worldwide. That’s the most recent number we’ve got. Obviously that’s a rounded figure, but it brings us to roughly 18.7 billion texts sent every day around the world. At that time the U.S. was sending about 45% of the world’s texts, which is interesting when you consider we only account for 4% of the world’s population.
Texting In The U.S.: Roughly 85% of the American population now uses texting. In fact, Americans now text twice as much as they call, on average. If you use the data above, you can conclude that Americans sent roughly 255 billion texts a month in 2014. If we extrapolate that out we can conclude that roughly 8.5 billion texts were sent every day. 33% of American adults now prefer texting to all other forms of communication.
Texting by Age Group: In 2013, Experian Marketing Services released this report, breaking down text usage by demographic. Again, it’s been a few years since their report, which might mean the numbers are dated, but it’s the best public information we’ve got. Per their report, those between 18-24 years old sent and received an average of 3,853 texts messages per month. In a 30-day month, that’s just over 128 messages per day.
App-to-App Messaging: App-to-app messaging, such as WhatsApp and Facebook Messenger, is not included in this. Those two combine for over 60 billion messages every day, in case you were curious.
Speed: 95% of texts will be read within 3 minutes of being sent. Average response time for a text is 90 seconds. 99% of all texts are opened and read. Response rates from text are 209% higher than those from phone calls. The average adult spends 23 hours a week texting.
Smartphones: About three-quarters of U.S. adults (77%) say they own a smartphone, up from 35% in 2011, making the smartphone one of the most quickly adopted consumer technologies in recent history. Smartphone ownership is more common among those who are younger or more affluent. For example, 92% of 18- to 29-year-olds say they own a smartphone, compared with 42% of those who are ages 65 and older. From 2013 to 2016, the share of adults 65 and older who report owning a smartphone has risen 24 percentage points (from 18% to 42%). 97% of all smartphone users have texted within the last week.
Shopping: The smartphone is becoming an important tool for shoppers. While around half of U.S. adults (51%) report making online purchases via their smartphone, many are also turning to their phones while in a physical store. In a 2015 Pew Research Center survey, 59% of U.S. adults say that they have used their cellphone to call or text someone while inside a store to discuss purchases they are thinking of making. Just under half (45%) have used their phones while inside a store to look up online reviews or to try and find a better price online for something they are thinking of purchasing. (12%( of Americans have used their cellphones to physically pay for in-store purchases.
This is just a small excerpt of the full Van Trump Report that I send out every day. To find out what you’re missing, sign up for a FREE 30-day trial.